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-- Principal Financial Policeman And simply to build on it, David, we're around an 80% share today with four SKUs on the market. It's around 3% to 4% of sector share (industrial canopy). And also we're having unavailable today. So we do not actually know what the possibility is yet. What we do understand is that we're scaling up manufacturing truly quickly.
So we understand that we can double, perhaps three-way that based on demand without endangering quality. So we're pressing it as much as we can. We've got really eye-catching rate mention in the marketplace. As well as now it's simply a distribution and satisfaction video game.-- President And by the method, we're refrained, right? So we have even more drinks coming to market, as well as our development group is functioning like around the clock to comprehend what is the next variation, what is the next-generation of our drinks item so that we continue to stay in advance?-- Canaccord Genuity-- Analyst That's all extremely helpful.
And also has the federal government come back at all with potentially altering the equivalence grams that are in these drinks? Because I would presume that you can not actually begin offering two or fours of these things till that gets amended.-- Ceo Yeah. Look, I believe there is some assistance of it, specifically in the rural organizations that sell the product.
-- Principal Financial Officer We're dealing with it. Yeah.-- Canaccord Genuity-- Analyst Many Thanks. Your following inquiry originates from John Chu from Desjardins Capital Markets. Please go on.-- Desjardins Capital Markets-- Analyst Hi. Great morning. I just wished to follow-up on the remark made earlier regarding web earnings gradually improving in the Canadian Rec market with more store openings. So sort of believed it would have been perhaps a little bit more faster growth in the coming quarters as well as simply much more steady. Can you discuss just exactly how you might see all those elements entering location in the following number of quarters?-- Chief Financial Policeman Yeah, John. So look, what we have actually been happily stunned by is shops continuing to open up even during a pandemic and also our most recent quote is that by the end of calendar year, we might be over of 1,200 shops across Canada.
As we call in our supply chain as well as continue to carry out in terms of PO satisfaction, as we proceed to execute in terms of Marijuana 2.0 implementation, even more beverages, more chocolates, more vape out on the market - exterior window awnings. As click for more info we continue to finish off our worth offerings and also as we proceed to enhance high quality throughout the board, we see a great deal of tailwind heading right into the next six to 9 months.
As well as we know that there's potentially some options coming by the next 6 to nine months. heavy duty outdoor canopy. But in the meanwhile, look what i found this has been a pretty click to find out more excellent defensive play. Consumers are still investing in cannabis. And also with more stores coming, we assume that's going to remain to open up the market.
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So all indicators benefit Q2. As well as equilibrium of the year is truly simply going to be a feature of those shops remaining to open. Your following concern originates from Doug Miehm from RBC Capital Markets. Please go on.-- RBC Capital Markets-- Analyst Thanks very much, as well as greetings.
Look, I'll take a stab at this. And also David, you can enter. So 2 things. On market share, we are seeing renovations in market share. Rather normally I would say we struck a trough in the April, May time structure. And also as we check out current patterns on share throughout the districts that we can actually compute market share for, we do see an uptick throughout Canada in regards to Ontario, Quebec, Alberta, DC, as well as we're confident that that uptick is going to proceed for all the reasons I pointed out at the last concern.
We have actually taken the actions of getting our supply chain in equilibrium. As well as we understand that in the brief run, that may hinder our gross margin efficiency as we experience reduced utilization levels. And we additionally understand several of our rivals are taking a various path which is still proceeding to operate at high use degrees, but creating probably 3 or four times their sales each quarter in their harvest which places all that on their equilibrium sheet, and also that's going to come back at some point In terms of excess.
We recognize that we've got ongoing opportunity to remain to boost our margins. And also we believe the concern right currently is to maintain a well balanced supply chain versus just filling centers to keep our economic situations of scale going. To make sure that's the path that we're taking. And once again, we remain to believe that the next 6 to 9 months for this market are going to be very favorable in terms of shop counts.
This concludes the question-and-answer part of the phone call. And also I would currently such as to transform it back to Mr. Klein for last comments.-- Principal Executive Officer Yeah. Thanks once again for joining us. We eagerly anticipate sharing further progress in the coming months. In the meanwhile, I really hope every one of you will certainly attempt our incredible products, visit our Tokyo Smoke and also Tweed shops, discover our shopcanopy.com web site.